About Constant Contact
Constant Contact is an email marketing and online marketing platform that allows businesses to create, send, and track email campaigns and other marketing materials. It was founded in 1995 and has been a popular choice for small businesses and nonprofits to engage with their customers and supporters.
Constant Contact provides a variety of features and tools to help businesses and organizations effectively reach their target audience. Some of its key features include:
Email Campaigns: Users can create and send professional-looking email campaigns using customizable templates or by designing their own emails. The platform offers a drag-and-drop editor and a library of stock images.
Contact Management: Constant Contact enables users to manage their contact lists, including importing and segmenting contacts based on various criteria such as demographics or engagement levels.
Automation: Users can set up automated email campaigns based on triggers and actions, such as welcoming new subscribers, sending birthday offers, or following up on abandoned carts.
Event Management: Constant Contact allows users to create and promote events through email invitations, registration forms, and event promotion tools.
Surveys and Polls: The platform provides survey and polling tools to gather feedback and insights from customers or subscribers.
Reporting and Analytics: Users can track the performance of their email campaigns, including open rates, click-through rates, and other engagement metrics. This data helps businesses understand their audience and optimize their marketing strategies.
Constant Contact offers different pricing plans based on the number of contacts and features required. It also provides customer support through phone, chat, and email.
It’s important to note that the information provided here is based on my knowledge cutoff in September 2021, and there may have been updates or changes to Constant Contact’s features and offerings since then.
What is Constant Contact?
Constant Contact is an email marketing and online marketing platform that helps businesses and organizations create, manage, and track their email campaigns and other marketing efforts. It provides a range of tools and features designed to assist users in effectively reaching their target audience and engaging with their customers or subscribers.
With Constant Contact, users can create professional-looking email campaigns using customizable templates or by designing their own emails. The platform offers an easy-to-use drag-and-drop editor that allows users to customize the layout, add images, and personalize content. Users can also segment their contact lists based on different criteria, such as demographics or engagement levels, to send targeted and relevant emails.
Automation is another key feature of Constant Contact. Users can set up automated email campaigns based on triggers and actions. For example, they can create a series of welcome emails for new subscribers or send follow-up emails to customers who have made a purchase. This helps businesses save time and deliver timely and personalized content to their audience.
Constant Contact also provides tools for event management, allowing users to create and promote events through email invitations, registration forms, and event promotion features. Additionally, the platform offers survey and polling tools, enabling businesses to gather feedback and insights from their customers or subscribers.
To measure the effectiveness of their email campaigns, Constant Contact provides reporting and analytics features. Users can track metrics such as open rates, click-through rates, and conversion rates to understand the performance of their campaigns. This data helps businesses make informed decisions and optimize their marketing strategies.
Constant Contact offers different pricing plans based on factors such as the number of contacts and the features required. They also provide customer support through phone, chat, and email to assist users with any questions or issues they may encounter.
It’s important to note that the specifics of Constant Contact’s features and offerings may have evolved since my knowledge cutoff in September 2021. It’s always a good idea to visit their official website or contact their customer support for the most up-to-date and accurate information.
Features
Constant Contact offers a range of features designed to help businesses and organizations effectively engage with their audience and run successful email marketing campaigns. Here are some key features provided by Constant Contact:
- Email Campaign Creation: Constant Contact offers an intuitive drag-and-drop editor that allows users to create professional-looking email campaigns. Users can choose from a variety of customizable templates or design their own emails from scratch.
- Contact Management: Users can easily manage their contact lists, import contacts from various sources, and segment them based on different criteria. This segmentation allows for targeted and personalized email communication.
- Automation: Constant Contact’s automation features enable users to set up automated email campaigns triggered by specific actions or events. This includes welcome emails for new subscribers, birthday offers, follow-ups on abandoned carts, and more.
- Event Marketing: Constant Contact provides tools for creating and promoting events. Users can create event registration forms, send event invitations through email, and track RSVPs. This feature is particularly useful for businesses organizing webinars, workshops, or conferences.
- Surveys and Polls: Users can create and distribute surveys and polls to gather feedback and insights from their audience. This helps businesses better understand their customers’ preferences and make informed decisions.
- Reporting and Analytics: Constant Contact offers robust reporting and analytics capabilities. Users can track important metrics such as open rates, click-through rates, and unsubscribe rates to measure the effectiveness of their email campaigns. The platform also provides detailed insights and engagement reports.
- Social Media Integration: Constant Contact allows users to connect their social media accounts and share their email campaigns on platforms like Facebook and Twitter. This helps extend the reach of their marketing efforts and engage with a broader audience.
- E-commerce Tools: Constant Contact integrates with popular e-commerce platforms, enabling businesses to promote products, send order confirmations, and run targeted email campaigns to drive sales.
- Mobile App: Constant Contact offers a mobile app that allows users to manage their email campaigns, track results, and engage with their audience on the go.
- Customer Support and Resources: Constant Contact provides customer support through phone, chat, and email to assist users with any questions or issues. They also offer a variety of resources, including tutorials, guides, webinars, and a community forum, to help users make the most of the platform.
These are just some of the features offered by Constant Contact. The platform continues to evolve and introduce new functionalities to meet the needs of businesses and organizations engaged in email marketing and online marketing campaigns.
Pricing
Constant Contact offers different pricing plans based on the number of contacts you have and the features you require. The pricing structure is typically tiered, with higher plans offering more advanced features and accommodating larger contact lists. Here are some common pricing plans offered by Constant Contact:
- Email Plan: This plan is suitable for users who primarily need email marketing features. The pricing is based on the number of contacts in your list and typically starts at around $20 per month for up to 500 contacts. The price increases as the number of contacts grows.
- Email Plus Plan: This plan includes additional features such as automation, surveys, polls, and event marketing on top of the basic email marketing features. The pricing is also based on the number of contacts and starts at a higher price point than the Email Plan. It offers more advanced functionality for businesses that require a broader range of marketing tools.
- Customized Plans: Constant Contact also offers customized plans for larger businesses or organizations with specific requirements. These plans provide tailored pricing and features based on your needs, and you will need to contact Constant Contact directly to discuss your options.
It’s important to note that the pricing mentioned above is a general indication and may vary. Constant Contact occasionally offers promotions or discounts, so it’s advisable to check their website or contact their sales team for the most up-to-date pricing information.
Additionally, Constant Contact typically offers a free trial period, allowing you to explore the platform and its features before committing to a paid plan.
Is Constant Contact the right for you?
Whether Constant Contact is the right choice for you depends on your specific needs and requirements. Here are some factors to consider when determining if Constant Contact is a good fit for your business or organization:
- Email Marketing Focus: ConstantContact is primarily an email marketing platform. If you are looking for a robust and user-friendly tool to create and manage email campaigns, Constant Contact can be a suitable option. It offers a range of features specifically designed for email marketing, such as customizable templates, contact management, automation, and reporting.
- Small to Mid-sized Businesses: Constant Contact is often favored by small to mid-sized businesses and nonprofits. If you fall into this category, Constant Contact’s pricing plans and features tailored to smaller organizations may align well with your needs.
- Event Management: If you frequently host events or webinars and require event marketing tools, Constant Contact offers features to create and promote events, manage registrations, and send event-related emails. This can be beneficial if events are a significant part of your marketing strategy.
- Ease of Use: Constant Contact is known for its user-friendly interface and drag-and-drop email editor. If you prefer a platform that is intuitive and requires minimal technical expertise, Constant Contact may be a good fit.
- Additional Marketing Tools: While ConstantContact primarily focuses on email marketing, it also provides features such as surveys, polls, and social media integration. If you are looking for a platform that offers these additional marketing tools alongside email marketing, Constant Contact can provide some flexibility.
However, it’s important to note that Constant Contact may not be the best choice if you have specific or advanced marketing automation needs, require extensive CRM integration, or operate on a very large scale. In such cases, you may want to explore other platforms that cater to those specific requirements.
To determine if Constant Contact is right for you, it’s recommended to take advantage of their free trial period, explore their features, and assess how well they align with your marketing goals and requirements. Additionally, consider reading user reviews, seeking recommendations, and comparing Constant Contact with other similar platforms to make an informed decision.
Constant Contact Customer Service
Constant Contact provides customer service and support to assist users with any questions, concerns, or technical issues they may encounter. Here are some ways you can access customer service from Constant Contact:
- Phone Support: ConstantContact offers phone support to its customers. You can find the appropriate phone number to contact their customer support team by visiting the Constant Contact website and navigating to the “Contact Us” or “Support” section. Phone support allows for direct communication with a representative who can provide real-time assistance.
- Live Chat: ConstantContact offers live chat support through their website. By accessing the “Contact Us” or “Support” section, you may find the live chat option to chat with a support representative. Live chat can be useful for addressing specific questions or issues and getting immediate responses.
- Email Support: If you prefer to communicate via email, Constant Contact provides email support. You can submit your inquiries or issues through the support contact form on their website, and a support representative will respond to you via email.
- Help Center: ConstantContact maintains a comprehensive online Help Center that contains a wealth of resources, including tutorials, guides, frequently asked questions (FAQs), and troubleshooting articles. The Help Center can be a valuable self-service resource to find answers to common queries and learn how to use various features of the platform.
- Community Forum: ConstantContact has a community forum where users can interact with each other, ask questions, and share experiences. It can be a helpful resource for finding solutions, seeking advice, and engaging with the Constant Contact user community.
When reaching out to Constant Contact’s customer service, it’s generally helpful to provide specific details about your issue or question, including any error messages or steps you have already taken. This will assist the support team in understanding your situation and providing an accurate and efficient resolution.
It’s important to note that the availability and access to customer service channels may vary based on your location or subscription plan. It’s recommended to visit the Constant Contact website or contact their customer support directly for the most up-to-date information on their customer service options.
Is Constant Contact legit?
Yes, ConstantContact is a legitimate and reputable company. It is a well-established email marketing and online marketing platform that has been in operation since 1995. Over the years, Constant Contact has served millions of customers, including small businesses, nonprofits, and organizations around the world.
Constant Contact has a solid reputation in the industry and has received positive feedback from users. It is trusted by businesses of various sizes and industries for their email marketing needs. The platform offers a range of features and tools to help users create, manage, and track their email campaigns and other marketing efforts.
In addition to its longevity and customer base, ConstantContact is known for its commitment to data security and compliance with privacy regulations. They have implemented measures to protect user data and ensure compliance with laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Constant Contact has also received industry recognition and awards for its services and customer support. However, as with any software or service, it’s always a good practice to conduct your own research, read user reviews, and assess how well Constant Contact aligns with your specific needs and requirements before making a decision.
Constant Contact is considered a reputable and legitimate platform for email marketing and online marketing activities.
Is Constant Contact Worth It?
Determining whether ConstantContact is worth it depends on your specific business needs, budget, and marketing goals. Here are some factors to consider when evaluating the value of Constant Contact:
- Email Marketing Focus: If email marketing is a significant part of your marketing strategy, Constant Contact can be worth it. The platform offers a user-friendly interface, a variety of customizable templates, and features designed specifically for email campaigns. It provides tools for contact management, automation, reporting, and analytics to help you optimize your email marketing efforts.
- Small to Mid-sized Businesses: ConstantContact is often favored by small to mid-sized businesses and nonprofits. If you fall into this category, Constant Contact’s pricing plans tailored to smaller organizations may align well with your budget. The platform offers scalability as your contact list grows and provides features that cater to the needs of smaller businesses.
- Additional Marketing Tools: Constant Contact offers features beyond email marketing, such as event management, surveys, and social media integration. If you require these additional marketing tools and prefer having them integrated into one platform, Constant Contact’s offering can provide convenience and efficiency.
- Customer Support and Resources: ConstantContact provides customer support through phone, live chat, and email. They also offer an extensive Help Center with tutorials, guides, and a community forum. If you value accessible and helpful customer support, Constant Contact’s resources can be beneficial.
- Cost vs. Value: The cost of Constant Contact depends on the pricing plan and the number of contacts in your list. It’s essential to evaluate the cost of the platform in relation to the value it provides for your business. Consider the return on investment (ROI) you expect from your email marketing efforts and whether Constant Contact’s features align with your goals.
To determine if ConstantContact is worth it for your specific situation, it’s recommended to take advantage of their free trial period. Explore the platform, test its features, and assess how well it meets your needs. Additionally, consider reading user reviews, seeking recommendations, and comparing Constant Contact with other similar platforms to make an informed decision.
Remember that the value of Constant Contact may vary based on individual requirements and preferences. It’s important to assess how well it aligns with your unique business needs and goals before making a decision.
Constant Contact alternatives
There are several alternatives to ConstantContact available in the market. The best alternative for you will depend on your specific requirements and preferences. Here are some popular Constant Contact alternatives:
- Mailchimp: Mailchimp is a widely used email marketing platform that offers a range of features including email campaign creation, contact management, automation, and reporting. It provides a user-friendly interface and integrates with various third-party applications.
- GetResponse: GetResponse is an email marketing and automation platform that offers features like email campaign creation, contact segmentation, automation workflows, landing page creation, and webinars. It provides advanced automation capabilities and offers integrations with e-commerce platforms.
- AWeber: AWeber is an email marketing platform that focuses on simplicity and ease of use. It offers features such as email campaign creation, contact management, automation, and analytics. AWeber is known for its excellent customer support.
- ConvertKit: ConvertKit is an email marketing platform designed specifically for creators and bloggers. It provides features like email automation, tagging, landing page creation, and customizable opt-in forms. ConvertKit offers intuitive workflows and targeting options.
- Sendinblue: Sendinblue is an all-in-one marketing platform that includes email marketing, SMS marketing, live chat, and more. It offers features like email campaign creation, contact management, automation, and analytics. Sendinblue is known for its affordable pricing plans.
- HubSpot Marketing Hub: HubSpot Marketing Hub provides a suite of marketing tools, including email marketing, contact management, automation, analytics, and more. It offers a comprehensive solution for inbound marketing and is suitable for businesses looking for an integrated platform.
These are just a few examples of ConstantContact alternatives. Each platform has its own strengths and features, so it’s important to evaluate them based on your specific needs, budget, and goals. It’s recommended to take advantage of free trials, explore the platforms, and compare their features and pricing to determine which alternative best suits your requirements.
Conclusion
In conclusion, ConstantContact is a reputable and well-established email marketing and online marketing platform. It provides a range of features and tools to help businesses and organizations create, manage, and track their email campaigns and other marketing efforts. With a user-friendly interface, customizable templates, contact management, automation, event marketing, surveys, and reporting capabilities, Constant Contact offers a comprehensive solution for email marketing needs.
ConstantContact is particularly suitable for small to mid-sized businesses and nonprofits, as it offers pricing plans and features tailored to smaller organizations. It also provides resources such as a Help Center, customer support through phone and live chat, and a community forum to assist users with their questions and concerns.
However, whether Constant Contact is the right choice for you depends on your specific requirements, budget, and marketing goals. It’s recommended to consider factors such as the emphasis on email marketing, the additional marketing tools you need, the level of customer support you expect, and the overall value in relation to the cost.
To make an informed decision, take advantage of Constant Contact’s free trial period, explore the platform, and assess how well it aligns with your needs. Additionally, consider researching and comparing it with other alternatives in the market to find the best fit for your business or organization.
Constant Contact Pros & Cons
Pros of Constant Contact:
- User-Friendly Interface: Constant Contact offers a user-friendly interface that makes it easy for users to create and manage email campaigns without requiring extensive technical knowledge.
- Email Marketing Focus: ConstantContact specifically designed for email marketing, providing a comprehensive set of features and tools tailored to optimize email campaigns.
- Customizable Templates: The platform offers a wide range of customizable email templates, allowing users to create professional-looking emails without the need for design expertise.
- Contact Management: Constant Contact provides robust contact management capabilities, allowing users to import, segment, and organize their contact lists effectively.
- Automation Features: Constant Contact offers automation features that enable users to set up triggered email campaigns based on specific actions or events, saving time and improving efficiency.
- Event Management: ConstantContact includes event management features that help users create and promote events, manage registrations, and send event-related emails.
- Reporting and Analytics: The platform provides detailed reporting and analytics, allowing users to track the performance of their email campaigns and gain insights into open rates, click-through rates, and more.
Cons of Constant Contact:
- Pricing Structure: Some users may find Constant Contact’s pricing plans relatively higher compared to similar email marketing platforms, especially as the number of contacts grows.
- Advanced Features Limitations: While ConstantContact offers a comprehensive set of features, it may not provide as extensive or advanced capabilities as some other platforms for complex marketing automation or CRM integration.
- Template Customization Constraints: While ConstantContact offers customizable templates, the level of customization options may limited compared to other platforms, which may restrict design flexibility for some users.
- Learning Curve for Advanced Features: Although the platform is user-friendly, users looking to utilize more advanced features, such as automation workflows or advanced analytics, may require additional time and learning to fully leverage these capabilities.
It’s important to note that the pros and cons listed above are based on general observations and user experiences. The relevance and significance of these factors may vary depending on individual needs and preferences. It’s recommended to consider your specific requirements and goals when evaluating Constant Contact or any other email marketing platform.
FAQ
Q: Can ConstantContact integrate with other tools and platforms?
A: Yes, Constant Contact offers integrations with various tools and platforms such as CRM systems, e-commerce platforms, event management tools, and more. It allows you to connect and synchronize data between Constant Contact and other applications to streamline your marketing efforts.
Q: Does Constant Contact provide mobile apps?
A: Yes, Constant Contact offers mobile apps for both iOS and Android devices. These apps allow you to manage your email campaigns, view reports, and access your contact list on the go.
Q: Can I try Constant Contact before committing to a paid plan?
A: Yes, ConstantContact offers a free trial period that allows you to explore the platform and its features before deciding to purchase a paid plan. The trial period typically lasts for 30 days and gives you access to most of the platform’s functionalities.
Q: What kind of customer support does Constant Contact provide?
A: Constant Contact provides customer support through phone, live chat, and email. They also maintain a comprehensive Help Center with tutorials, guides, and a community forum where users can interact with each other and seek assistance.
Q: Is Constant Contact compliant with data privacy regulations?
A: Yes, Constant Contact committed to data security and compliance with data privacy regulations. They have implemented measures to protect user data and ensure compliance with laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Q: Can I cancel my Constant Contact subscription at any time?
A: Yes, ConstantContact allows you to cancel your subscription at any time. However, it’s important to review the terms and conditions of your specific plan to understand the cancellation policy and any potential fees associated with cancellation.
Please note that the information provided in this FAQ section is based on general knowledge about Constant Contact and may be subject to change. For the most accurate and up-to-date information, it’s advisable to visit the ConstantContact website or contact their customer support directly.