Dorothy Perkins is a British women’s fashion brand based in the United Kingdom. It was founded in 1909 under the name H. P. Newman, and changed its trading name to Dorothy Perkins in 1919. The company was originally known for its lingerie, tights, and sleepwear collections, but it later expanded into other areas of women’s clothing.
Dorothy Perkins was one of the biggest fashion retailers in the United Kingdom, with nearly 600 stores in the UK and over 50 international outlets. However, the company went into administration in 2020, and was acquired by Boohoo.com in February 2021.
Since being acquired by Boohoo.com, Dorothy Perkins has been rebranded and relaunched as an online-only retailer. The brand’s new website features a wider range of products, including dresses, tops, skirts, trousers, swimwear, coats, and jackets. Dorothy Perkins also offers a range of beauty products, including fragrance, makeup, and skincare.
The target audience for Dorothy Perkins is women aged 18-35. The brand’s clothing is designed to be stylish and affordable, and it caters to a variety of different body shapes and sizes. Dorothy Perkins is a popular brand among young women, and it is often seen as a more affordable alternative to other high-street fashion brands.
Products Offering
Dorothy Perkins offers a wide range of women’s clothing, including:
Dresses: Dorothy Perkins has a wide variety of dresses to choose from, including casual dresses, formal dresses, and party dresses. The brand also offers a range of occasion-specific dresses, such as bridesmaid dresses and wedding guest dresses.
Tops:Dorothy Perkins offers a variety of tops, including blouses, t-shirts, sweaters, and camisoles. The brand also offers a range of tops for specific occasions, such as crop tops for going out and button-up shirts for work.
Skirts: Dorothy Perkins offers a variety of skirts, including miniskirts, midiskirts, and maxiskirts. The brand also offers a range of skirts for specific occasions, such as pencil skirts for work and skater skirts for going out.
Trousers: Dorothy Perkins offers a variety of trousers, including jeans, chinos, and leggings. The brand also offers a range of trousers for specific occasions, such as tailored trousers for work and joggers for lounging.
Swimwear: Dorothy Perkins offers a range of swimwear, including bikinis, one-pieces, and cover-ups. The brand also offers a range of swimwear for specific occasions, such as swimsuits for the beach and pool.
Coats and jackets: Dorothy Perkins offers a range of coats and jackets, including winter coats, spring jackets, and summer jackets. The brand also offers a range of coats and jackets for specific occasions, such as trench coats for work and puffer jackets for the winter.
Beauty:Dorothy Perkins also offers a range of beauty products, including fragrance, makeup, and skincare. The brand offers a range of products for different skin types and tones.
Dorothy Perkins also offers a range of petite and tall sizes, as well as maternity wear.
Dorothy Perkins Online Services
Dorothy Perkins offers a variety of online services, including:
Online shopping: Dorothy Perkins’ website allows customers to browse and purchase products from the comfort of their own home. Customers can also create an account to save their favorite items and track their orders.
Delivery: Dorothy Perkins offers a variety of delivery options, including standard delivery, next day delivery, and Click & Collect.
Customer service: Dorothy Perkins offers a 24/7 customer service team that can be reached by phone, email, or live chat.
Loyalty program: Dorothy Perkins offers a loyalty program called “Dorothy Perks.” Members of the program earn points for every purchase they make, which can be redeemed for discounts and rewards.
Dorothy Perkins also offers a mobile app that allows customers to shop on the go. The app features the same products and services as the website, and it also includes exclusive features, such as push notifications for new arrivals and sales.
Is Dorothy Perkins Worth It?
Whether or not Dorothy Perkins is worth it depends on your individual needs and preferences. The brand offers a wide range of stylish and affordable clothing, and it caters to a variety of different body shapes and sizes. However, some customers have complained about the quality of the clothing, and the customer service can be slow at times.
Here are some of the pros and cons of Dorothy Perkins to help you decide if it is worth it for you:
Pros:
Stylish and affordable clothing
Wide range of sizes and styles
Free returns policy
24/7 customer service
Loyalty program
Cons:
Quality of clothing can be inconsistent
Customer service can be slow
Not all items are available in all sizes
Shipping costs can be high
Dorothy Perkins is a good option for women who are looking for stylish and affordable clothing. However, it is important to read reviews before making a purchase, and to be aware of the potential drawbacks of the brand.
Here are some other factors to consider when deciding if Dorothy Perkins is worth it for you:
Your style: Dorothy Perkins offers a wide range of styles, but it is not the most stylish brand. If you are looking for the latest trends, you may want to look elsewhere.
Your body type: Dorothy Perkins offers a wide range of sizes, but it is not the most inclusive brand. If you have a plus-size body, you may have a harder time finding clothes that fit you well.
The decision of whether or not Dorothy Perkins is worth it is up to you. Consider your individual needs and preferences before making a purchase.
Dorothy Perkins Pros & Cons
Here are some of the pros and cons of Dorothy Perkins:
Pros:
Stylish and affordable clothing
Wide range of sizes and styles
Free returns policy
24/7 customer service
Loyalty program
Cons:
Quality of clothing can be inconsistent
Customer service can be slow
Not all items are available in all sizes
Shipping costs can be high
Here is a more detailed explanation of each of the pros and cons:
Pros:
Stylish and affordable clothing:Dorothy Perkins offers a wide range of stylish and affordable clothing. The brand’s clothes are designed to be on-trend and to flatter a variety of body shapes.
Wide range of sizes and styles: Dorothy Perkins offers a wide range of sizes and styles, from petite to plus-size. The brand also offers a variety of different styles, from casual to formal.
Free returns policy: Dorothy Perkins offers a free returns policy on all orders. This means that you can return any items that you are not happy with for a full refund.
24/7 customer service: Dorothy Perkins offers 24/7 customer service. This means that you can contact the brand’s customer service team at any time of day or night if you have any questions or problems.
Loyalty program: Dorothy Perkins offers a loyalty program called “Dorothy Perks.” Members of the program earn points for every purchase they make, which can be redeemed for discounts and rewards.
Cons:
Quality of clothing can be inconsistent: Some customers have complained that the quality of Dorothy Perkins clothing can be inconsistent. Some items may be well-made, while others may not be as durable.
Customer service can be slow: Some customers have complained that the customer service at Dorothy Perkins can be slow. It can take some time to get a response from the brand’s customer service team.
Not all items are available in all sizes: Not all items on the Dorothy Perkins website are available in all sizes. This can be frustrating if you are looking for a specific item in a specific size.
Shipping costs can be high: Shipping costs can be high for international orders. This is something to keep in mind if you are planning to order from Dorothy Perkins outside of the United Kingdom.
Dorothy Perkins is a good option for women who are looking for stylish and affordable clothing. However, it is important to be aware of the potential drawbacks of the brand before making a purchase.
Dorothy Perkins Return Policy?
Dorothy Perkins offers a free returns policy on all orders. This means that you can return any items that you are not happy with for a full refund. You can return items within 28 days of purchase.
To return an item, you can either:
Post the item back to Dorothy Perkins: You will need to print out a return label and attach it to your parcel. You can find the return label on the Dorothy Perkins website.
Once Dorothy Perkins receives your return, they will process your refund within 14 days.
There are a few exceptions to the Dorothy Perkins return policy:
Underwear and swimwear: Underwear and swimwear cannot be returned unless they are faulty.
Gift cards: Gift cards cannot returned.
Items that have been worn or washed: Items that have been worn or washed cannot be returned.
For more information on the Dorothy Perkins return policy, you can visit the company’s website.
Here are some tips for returning items to Dorothy Perkins:
Make sure that you return the item within 28 days of purchase.
Include the original receipt with your return.
Pack the item carefully so that does get damaged in transit.
Print out the return label and attach it to your parcel.
If you are returning the item to a store, bring the item and your receipt with you.
Conclusion
Dorothy Perkins is a British women’s fashion brandthat offers a wide range of stylish and affordable clothing. The brand has a free returns policy on all orders, so you can return any items that you are not happy with for a full refund.
Here are some of the pros and cons of Dorothy Perkins:
Pros:
Stylish and affordable clothing
Wide range of sizes and styles
Free returns policy
24/7 customer service
Loyalty program
Cons:
Quality of clothing can be inconsistent
Customer service can be slow
Not all items are available in all sizes
Shipping costs can be high
Dorothy Perkins is a good option for women who are looking for stylish and affordable clothing. However, it is important to be aware of the potential drawbacks of the brand before making a purchase.
Here are some tips for returning items to Dorothy Perkins:
Make sure that you return the item within 28 days of purchase.
Include the original receipt with your return.
Pack the item carefully so that it does get damaged in transit.
Print out the return label and attach it to your parcel.
If you are returning the item to a store, bring the item and your receipt with you.