Mention digital marketing and you are continually reminded of the changes that happen every day in this industry. We have cross six months into 2021, and in this Covid-19 crisis, digital marketers are on the constant lookout for new strategy, tactics to gain customers for their customer’s products and services. As per industry experts, 2021 is the year when the business removes the dead dud marketing strategy and embraces new technologies to move toward customers and boost sales. This article on “Future of Digital Marketing?” throws more glow on the concepts.
Digital Marketing in the Future
A. Shippable Posts
The Covid-19 pandemic has bring the never-before problems of social disaffection and lockdowns in many parts of the globe. With clients on the lookout of easier ways to shop, digital marketers thought of the brilliant concept of Shippable posts. So, while a customer browses a social media platform, he/she comes crossways a shippable post (product/service) with the link given in the bio. The customer finds it easy to tap and buy the product or opt for the service. For example: the clothes brand, Anthropologies uses the same method to attract customers. Many brands are soon to follow the cue and shippable posts will become the future of digital marketing strategies to increase marketing campaigns.
B. Programmatic Advertising
The marketing team finds it difficult to place advertisement on all channels that give valuable information concerning products/services frequented by the aim audience. Programmatic publicity solves this challenge as it offers customers modified advertisement on their favorite channels at specific places based on their interests/behavior. Companies that make use of programmatic publicity are – Expedia (tourism), Build Direct (Home Improvement) and Air Asia (airlines). Programmatic promotion can be called the future of Digital Marketing, as it focuses on the Share of notice of customers and can make way for the best publicity movement. Yes, did we not recall to inform you that it gives the best ROI?
C. Interactive Content
Digital Marketing expert are always on their toes to retain the loyal clientele of their company, by various method. The idea is to make customers not only shop but also interact via polls, online quizzes, signing for gift vouchers, and more. Yes, digital marketers will face a hard time creating content not only in words but also in web design. The website as well the social media posts must not only interest the target audience but also outsmart the rivalry. They also have to take care that the content matches the brand and objective of their association.
D. Voice Search
There was a time when customers who opted for purchase on E-Commerce websites were above 25 years of age. Cut to the present, even children and teenagers have become regular clients of online shopping offers. And, they purchase a product or opt for service via the Voice Search process. With IoT-enabled apartments attractive famous with households, content manager along with the digital marketing team have their hand full in making the website/product content optimized for voice-friendly requests by digital assistant for the future. They need to focus on long-tail keywords, and also need to have deep information of the target audience.
E. Influencer Marketing
The concept of Influencer Marketing is not new, as movie stars certified products/services in radio and television since the 1940s. though, the name “influencer marketing” stands apart. An person with a huge following in social media platforms (for example, Integra) is approached by brands to market products. But there are challenge, as the general public has become aware of the multinational corporations sign these influencers for large pay checks. So, there is corporate doubt, and the target audience makes a result based on the influencer’s reliability. This concept will stay ashore and will play a vital role in the digital marketing field.
True, there are other technologies that play a famous role in digital marketing such as Augmented Reality, Virtual Reality, Artificial cleverness, Chat bots and more, but we have focused on only the other four in this article. Digital marketers in the years to come will have to successfully include the rising technologies in their strategy. This is to not only reach the target spectators with precision, but also outsmart the competitors.
This article throws light on the future of digital marketing; there are some trends which have newly appeared; such as shippable posts, programmatic promotion etc. Marketing strategy, as always, will change in the future and one always has to remain efficient.